REACH Mentoring Workshop at The Global Women’s Forum Highlights Strong Need for Career Mentoring At


Insights generated during a workshop session conducted by REACH Mentoring at the recent Global Women’s Forum in Dubai have highlighted the strong appetite in the region for career mentoring of women professionals at all levels. REACH, the first non-profit organization dedicated to mentoring and leadership for women in the Middle East, attracted a full-capacity and engaged audience of more than 50 women professionals eager to learn more about mentorship and the programme being offered.

Highlighting the value that mentorship can bring to women from the start of their careers to the pinnacle of their success, a number of REACH board members – all successful women at the height of their careers - outlined the mechanics of the organization’s programme which is now in its third year. The first structured mentoring programme for women professionals in the region, mentors and mentees are matched through a rigorous and internationally recognized programme that is facilitated by a qualified trainer and programme manager, and runs for a 12-month period.

Delivering the keynote address at the workshop, member of the REACH Advisory Committee, H.E. Dr. Maryam Matar, former Director General of the Community Development Authority (CDA) highlighted the value of role models and the need to “not wait for opportunity, but to create opportunity” when pursuing a career.

Following the workshop, Jumana Abu-Hannoud, co-founder of REACH said: “The interest in the REACH programme has been even greater than we imagined - the response we received during our session at the Global Women’s Forum generated enquiries from corporations operating throughout the MENA region, and by career women of all nationalities, in a diverse range of industries, and at all levels of seniority. We are delighted to be able to offer a mentorship programme that will support women in fast-tracking their careers and helping them reach their true potential.”

Increased demand for the REACH programme has led to the organization doubling its intake of mentees in 2016 – the first cohort of 30 mentees began the programme in January, and applicants are currently being considered for the second cohort which will begin in April. The application process is conducted online through the organization’s website and is now open. There is no charge to mentees accepted into the programme, but strong commitment, concrete objective setting and sustained effort is required.

Laudy Lahdo, Board member of REACH, said: “Conducting the workshop at the Global Women’s Forum was an example also of the support that REACH is privileged to enjoy from a variety of organizations. In this instance it was thanks to the Dubai Women’s Establishment and Dubai Holding Group for giving us the opportunity to participate in this important forum, and for their ongoing recognition and support of mentorship.”

The REACH Board of Directors includes: Farah Foustok, CEO, Lazard Gulf Limited; Jumana Abu-Hannoud, Head of Corporate Affairs & Sustainability, Hills Group; Pamela Chikhani, Head of Business Development and Communications, Oasis Investment Company; Racha Alkhawaja, Head of Institutional Coverage at Menacorp Financial Services; Tara Rogers, Managing Partner Mojo PR; and Laudy Lahdo, General Manager Servcorp.

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